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What Enterprise College Professors Say About Elon Musk


Tesla Founder Elon Musk is not all that fund of MBAs

On Oct. 28, Elon Musk accomplished the deal to accumulate Twitter. Within the following days, he established himself as CEO, fired prime executives, and laid off roughly half of the corporate’s workforce. A whole bunch of Twitter’s remaining workers have since resigned in rejection of Musk’s takeover and his makes an attempt by him to tear down the present tradition and exchange it with what he calls “Twitter 2.0.”


One among Musk’s calls for for remaining Twitter workers is a full return to workplace for at the very least 40 hours per week—a requirement that some consultants say is not essentially the most strategic.

“Eradicating workers’ option to work flexibility, successfully utilizing a stick somewhat than a carrot to encourage employees, is misguided,” Ayelet Fishbach, Professor of Behavioral Science on the Chicago Sales space College of Enterprise, tells enterprise chief. “Punishment as a substitute of reward will fail to foster a productive mentality and might negatively impression relationships between leaders and workers leading to communication breakdown and a resistance to teamwork.”

Musk’s management type and his demand for a return to workplace, Fishbach says, in the end undermine worker motivation and happiness.

“There exists a plethora of different methods of recognizing efforts that might make workers really feel motivated and engaged and encourage them to return to the workplace,” Fishbach says. “Recognizing those that return to the workplace, explaining how workplace presence is tied to teamwork and in the end development alternatives, and making the workplace a extra rewarding expertise, are only a few methods of pulling the carrot as a substitute of the stick. In the end, success is about making workers really feel acknowledged and appreciated, somewhat than excluded and in the end pressured to return towards their will.”


Whereas most consultants can agree that Musk breeds a tricky, aggressive work surroundings, some say Twitter was overdue for brand spanking new management. Andy Wu, an assistant professor of enterprise administration at Harvard Enterprise College, is one skilled who is not counting Musk out fairly but.

“Musk is certainly a hard-charging, impulsive, and risk-tolerant chief, and he is prepared to go for the sorts of modifications at Twitter that I am unable to think about some other CEO or entrepreneur going for,” Wu says in an interview with The Atlantic. “I do suppose there’s some logic to the insanity.”

Wu is not outright in saying that Musk is a “good” CEO, however he would not essentially say Musk is a “dangerous” one both.

“Musk is a one-of-a-kind CEO,” Wu explains. “I’ll say, on the upside, what Musk has achieved to this point at Tesla and SpaceX is admittedly unbelievable and spectacular and actually particular, so far as his era of enterprise leaders by way of the quantity of scale and sources wanted to mass-produce. electrical automobiles and construct business spaceships. It is unfathomable, and he really bought there.”

And it is Musk’s management, Wu believes, that’s essential to remodel the way forward for Twitter—or any future it has left.

“The important thing punch line right here is that Twitter was really in very dangerous form and did not fairly have a future anyway,” Wu says. “By way of actually powerful issues, that is the sort of CEO you in all probability must check out. Twitter is definitely a really, very troublesome enterprise problem that no one else has been capable of remedy. So at this level, we’d must, like, swing the automobile round and see what occurs.”

Sources: Enterprise Chief, The Atlantic

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