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SALONCENTRIC CANADA, A SUBSIDIARY OF L’ORÉAL CANADA, ACQUIRES ALL ASSETS OF ALTERNATIVE BEAUTY SERVICES LTD

  • BEAUTY

– Acquisition Expands SalonCentric into Canada

MONTREAL, Jan 10, 2023 /CNW Telbec/ – L’Oréal Canada introduced right this moment that SalonCentric Canada, a subsidiary of L’Oréal Canadahas acquired all belongings of Different Magnificence Companies LTD in Canada. Different Magnificence Companies LTD is a full-service, privately-owned distributor at the moment headquartered in Ontario.

SalonCentric Canada, a Subsidiary of L’Oréal Canada, Acquires All Property of Different Magnificence Companies LTD (CNW Group/L’Oréal Canada Inc.)

The acquisition of those belongings will broaden L’Oréal’s skilled salon distribution operation, SalonCentric, into the ontarian province of Canada. Different Magnificence Companies LTD has 8 professional-only shops, 18 gross sales representatives, 50 staff on the company headquarters and in assist features, and is without doubt one of the main skilled merchandise distributors in ontarian.

“The true Canada’s Skilled Merchandise Division has all the time been dedicated to serving the 100,000 stylists throughout the nation in the easiest way attainable,” stated An Verhulst-Santos, President and CEO of L’Oréal Canada. “At this time, because the business transforms because of digitization, e-commerce, and the rise of impartial stylists, we have to alter our mannequin too. The arrival of SalonCentric in Canada will enable us to fulfill the evolving wants of all stylists and salons to develop into the business’s final vacation spot for the most effective services.”

“We’re happy to welcome Different Magnificence Companies LTD to the SalonCentric household,” stated Bertrand Fontaine, President of SalonCentric North America. “Their dedication to the skilled salon business – and particularly in offering distinctive customer support to salons and stylists – aligns with SalonCentric’s robust values ​​of offering stylists and salon house owners with all the things they should develop their companies and additional construct their success. This consists of providing dynamic and progressive manufacturers and merchandise, offering digital improvements that encourage and assist the stylist, and business-building instruments that assist stylists maximize their time and create efficiencies.”

“We’re very enthusiastic about this partnership with SalonCentric,” famous Tony Marinaccio, President of Different Magnificence Companies LTD. “To develop into the premiere magnificence merchandise distributor within the US, it’s essential to adapt to the wants of the market and actually present high quality manufacturers and providers that meet the wants of the wonder skilled. That is one thing SalonCentric has achieved. This partnership offers us with the chance to maintain doing the unimaginable work we have already been doing, whereas enabling us to develop into a modern-day distributor that’s adapting to the ever-changing wants of each right this moment and tomorrow’s skilled magnificence business.”

Different Magnificence Companies LTD was based in Could of 2004 by Marinaccio, with Sean Coyle becoming a member of the workforce in August of 2004. They each have greater than 30 years of expertise within the skilled magnificence business and succeeded in constructing a philosophy of outstanding customer support and schooling. It’s upon this basis, mixed with the standard merchandise, schooling, digital and business-building assist SalonCentric brings to this partnership, that may guarantee Canadian stylists and salons have the assist and instruments they should develop their enterprise in an ever-evolving market .

About L’Oréal Canada

The true Canada is a subsidiary of the L’Oréal Group, the world’s main magnificence firm, managing 40 iconic magnificence manufacturers. Based mostly on Montréal since its creation in 1958, L’Oréal Canada operates a head workplace, a plant and a distribution heart, and employs greater than 1,450 individuals from 70 nationalities. Merchandise can be found throughout all distribution channels together with hair salons, department shops, mass market, pharmacies, medi-spas, e-commerce and extra. The true Canada’s Dedication to progress is generated by sustainable innovation and pushed by the corporate’s L’Oréal for the Future ambition which demonstrates sustainable improvement throughout the Group’s worth chain. The subsidiary additionally actively helps the L’Oréal Basis’s packages reminiscent of L’Oréal-UNESCO For Girls in Science and Magnificence for a Higher Life.

About SalonCentric

SalonCentric, headquartered in St. Petersburg, Fla.is the premier nationwide distributor of salon skilled merchandise within the US Created by L’Oréal USES in 2008, SalonCentric has greater than 400 gross sales consultants, 585 SalonCentric shops and 260 StateǀRDA shops. SalonCentric’s imaginative and prescient is to encourage the Magnificence Neighborhood to make the world extra colourful. Manufacturers distributed by SalonCentric embrace: AIIR, Alterna, Amika, Creative, Ashtae, Genuine Magnificence Idea, Colortrak, BaByliss, Bioelements, Bio Ionic, Biolage, BosleyMD, Design Necessities, Design.ME, Dermalogica, Framar, Grande, Hempz, IGK, Joico, K18, Kenra Skilled, Keratin Advanced, L’ANZA, L’Oréal Professionnel, Marcella EllisMatrix, Mizani, Moroccanoil, Olaplex, Pravana, Product Membership, Prolific, Pulp Riot, Pureology, Redken 5th Avenue NYC, sam villa, Horny Hair, Floor, Verb and plenty of different nice manufacturers. For extra data, go to www.saloncentric.com.

SOURCE L’Oréal Canada Inc.

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