New York Festivals Worldwide Promoting Awards introduced Vox Media’s ‘The Great thing about Blackness’ for consumer Sephora because the 2022 SeeHer Lens Award winner.
The SeeHer Lens Award is a partnership between New York Festivals, The Feminine Quotient (The FQ), and the ANA and honors best-in-class artistic movie work submitted to the competitors that exemplifies gender equality and correct portrayals of girls and women in promoting .
SeeHer is a collective of entrepreneurs, media organizations and trade influencers dedicated to creating promoting and supporting content material that portrays ladies and women as they. The SeeHer Lens Award, now in its second 12 months, celebrates advertisers who’re driving change and bringing visibility to artistic content material that helps the beliefs of the SeeHer motion. SeeHer serves because the catalyst, harnessing the collective energy of your entire advertising and media ecosystem, to drive change.
“We’re impressed by The Great thing about Blackness, the documentary shares an important story that shines a lightweight on the essential contributions of Black tradition on this planet of magnificence and shares the journey of the influential feminine executives who introduced the beloved model Trend Honest Cosmetics again from chapter,” mentioned Shelley Zalis, CEO, The Feminine Quotient, co-founder, SeeHer. “The award-winning movie embodies SeeHer’s mission of correct illustration and by sharing these essential tales we will collectively turn into a extra acutely aware artistic group and create lasting change.”
“New York Festivals is thrilled to shine a highlight on this essential documentary movie that chronicles the story of two dynamic ladies leaders who orchestrated the re-emergence of a world-class and revered historic model, Trend Honest Cosmetics,” mentioned Scott Rose, govt Director, New York Festivals Promoting Awards. “This artistic challenge and the story that it portrays are so worthy of the 2022 SeeHer Lens Award.”
The 2022 SeeHer Lens Award winner ‘The Great thing about Blackness’ is a feature-length documentary produced by Epic Tales the branded storytelling arm of Vox Media and Artistic Manufacturing in collaboration with Sephora, Digitas, and Ventureland. The movie paperwork the resurgence of the primary cosmetics model to cater to black ladies, Trend Honest Cosmetics, as the corporate’s new house owners, Desiree Rogers and Cheryl Mayberry-McKissack introduced it again from chapter.
“It is an honor to be chosen for the NYF ‘SeeHer Lens’ Award. We’re proud to have partnered with Sephora and Digitas who see the worth in sharing this essential story and shining a lightweight on the inequalities of the sweetness trade, in an effort to maneuver it ahead. By leaning on true, inspirational tales, just like the one instructed for Trend Honest on this movie, manufacturers have the chance to energy actual change.” – Kiana Moore, co-director of The Great thing about Blackness and the VP of content material manufacturing, head of Epic Digital at Vox Media.
The profitable characteristic documentary chronicles Trend Honest’s legacy: each its rise and fall, and thru Trend Honest’s tumultuous and triumphant story, and examines the sweetness trade’s lengthy historical past of discrimination, whereas additionally highlighting a brand new technology pioneering the long run for Black ladies working in magnificence.
This 12 months’s New York Festivals movie entries had been reviewed by members of the New York Festivals Grand Jury. Entries nominated for the SeeHer Award had been judged by the SeeHer jury panel utilizing the SeeHer Gender Equality Measure, (GEM®), the primary data-driven methodology for figuring out gender bias in media. GEM® has turn into the worldwide measurement customary, measuring 180,000+ adverts, representing 87 p.c of worldwide advert spend.
To view all of the 2022 New York Festivals Promoting Awards winners please go to: 2022 Winners Showcase.