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New Tradition Appoints Mark Ramadan To Board of Administrators

  • CULTURE

The Animal-Free Cheese Model Faucets CEO of Hu Forward of Product Launch

SAN LEANDRO, Calif. (January 24, 2023) – New Tradition, a pioneering animal-free dairy firm, introduced as we speak the appointment of purpose-driven chief Mark Ramadan to its Board of Administrators. Ramadan is the CEO of Hu, the main better-for-you chocolate model within the US He first made his mark on the meals world as co-founder and CEO of Sir Kensington’s, a Licensed B Company that produces globally-inspired condiments that carry integrity and appeal to extraordinary and missed meals.

“I’ve spent the previous 12 years constructing manufacturers and companies that goal to enhance the world by means of meals, and I could not be extra energized by New Tradition’s strategy to doing simply this,” stated Ramadan. “My expertise in meals has taught me that the easiest way to assist individuals make higher decisions for themselves and the planet is to ask for no sacrifice within the precise tasting expertise. What New Tradition is doing – making cow cheese with out the cow – appears to be the very best resolution for giving all of us the scrumptious, melty cheese we wish, whereas creating considerably much less influence to our planet.”

The appointment marks the subsequent step in New Tradition’s mission to launch merchandise which can be higher for us, our planet and our meals programs. Utilizing precision fermentation, the corporate is making animal-free dairy merchandise which can be indistinguishable from standard merchandise in style, texture, perform and dietary content material, whereas additionally radically decreasing water, land, vitality and greenhouse gasoline emissions. New Tradition is slated to start out public tastings this yr, starting with its animal-free mozzarella, and launch in pizzerias in early 2024.

“Mark’s expertise in efficiently launching and constructing iconic and mission-driven meals corporations makes him an ideal match for our board, particularly since we’re now gearing up for our personal launch,” stated Matt Gibson, co-founder and CEO of New Tradition . “Our mission is to steer the worldwide change to an animal-free dairy future and it’s a testomony to the crew and what we have now achieved to date that Mark is becoming a member of us to speed up this mission.”

New Tradition’s board contains members Michael Berolzheimer, founder and managing accomplice of Bee Companions; David Delfassy, ​​investor at Ahren Innovation Capital; Vince Garlati of Evolv Ventures backed by Kraft Heinz; Arvind Gupta, founding father of IndieBio and accomplice at Mayfield fund; and Harry Kalms of CPT Capital.

“Mark has a confirmed monitor file as a founder and entrepreneur, having scaled a number of modern meals companies by means of to profitable successes to world meals enterprises,” stated Delfassy at Ahren Innovation Capital. “Mark brings glorious expertise in firm constructing, early-stage financing, and commercialization by means of each foodservice and retail. I’m delighted that Mark is becoming a member of the New Tradition Board of Administrators and I look ahead to his contributions from him.”

New Tradition introduced a $25 million Sequence A funding spherical in November 2021. The corporate’s traders embrace world meals corporations Kraft Heinz (Evolv Ventures) and ADM (ADM Ventures); main enterprise capital companies Mayfield, Future Ventures, Ahren Innovation Capital, and SOSV; and main meals tech VCs S2G, CPT Capital, and Be8 Ventures. Since then, they’ve obtained investments from Korean conglomerate, CJ CheilJedang, and others to assist in effectively and scalably utilizing precision fermentation to provide casein protein and animal-free cheese.

For extra details about New Tradition, please go to: www.newculture.com.

About New Tradition

New Tradition is main the worldwide motion to an animal-free dairy future. We make animal-free dairy merchandise that stretch, soften, and style like the true deal. By combining conventional cheese-making strategies with modern meals science, New Tradition affords cheese that is kinder on animals, the planet, and human well being. With New Tradition’s groundbreaking science, any cheese is feasible and may be made utterly animal-free. In different phrases: cow cheese with out the cow. The way forward for dairy is right here—and it is scrumptious. For extra info, go to www.newculture.com.

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