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MONAT International Chief Tradition Officer Lu Urdaneta Honored With Up & Comer Award From South Florida Enterprise & Wealth


MIAMI–(BUSINESS WIRE)–Lu Urdaneta, Chief Tradition Officer of worldwide healthy-aging haircare, skincare and wellness innovator MONAT International Corp (MONAT) and CEO of the corporate’s philanthropic entity MONAT Gratitude, has been chosen as an honoree for the 2022 South Florida Enterprise & Wealth’s Up & Eat Awards (SFBW).

This award honors younger professionals within the tri-county space whose innovation in each their careers and their communities deserves particular recognition. Lu was acknowledged alongside fellow honorees throughout an in-person ceremony and networking occasion on October 19.

Stuart A. MacMillan, President of MONAT International stated, “Lu has been instrumental in establishing a robust shopper social duty conscience for MONAT International as she centered on our tradition. I look ahead to supporting her as she continues to search out new methods to impression communities globally each because the Chief Tradition Officer and because the lead for our philanthropic group MONAT Gratitude.”

“That is an distinctive group acknowledged by SFBW who’re making main impacts in South Florida, and I really feel so impressed by their accomplishments. It is an honor to be acknowledged amongst them,” stated Lu Urdaneta, MONAT International Chief Tradition Officer and MONAT Gratitude CEO. “I am desperate to proceed pursuing modern methods for MONAT and MONAT Gratitude to additional our impression on this group and throughout the globe.”

Recognized for representing the center of MONAT, Lu’s first position in 2014 was Senior Supervisor of Recognition and Gratitude. She constructed each departments to their present international operations. That very same yr, impressed to create a sharper concentrate on group outreach and philanthropy, Lu started a motion inside MONAT International that grew to turn into MONAT Gratitude, Inc., the 501(c)(3) non-profit group the place she at present serves as CEO.

Underneath her management, MONAT Gratitude launched a brand new grant program in September 2021 to assist shut achievement gaps in underserved communities, pledging donations of $1 million all through a one-year interval to nonprofits that help youth training initiatives. Up to now in 2022, MONAT Gratitude has invested greater than $500,000 in youth education schemes throughout the globe by way of these grants and has been acknowledged by the Worldwide Enterprise Awards in 2022 for Company Social Duty Program of the Yr in Canada and the USA.

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Observe MONAT Gratitude, Inc. on Fb and Instagram. Extra details about the efforts and philosophy behind Gratitude may be discovered at

About MONAT International

MONAT International is a global wholesome getting older haircare, skincare and wellness model based to assist individuals in every single place get pleasure from stunning, wholesome, fulfilling lives by way of distinctive, naturally primarily based merchandise; a enjoyable and rewarding enterprise alternative; and a tradition of household, service, and gratitude. Based in 2014 and headquartered in Miami, Florida, MONAT supplies ground-breaking alternatives by way of a novel Social Advertising method to Direct Gross sales. MONAT’s product improvement is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in drugs, cosmetics, haircare, science and well being. MONAT affords a novel and thrilling enterprise mannequin and probably the most beneficiant compensation plans within the US, Canada, UK, Eire, Australia, Spain, Lithuania and Poland.


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About MONAT Gratitude, Inc.

MONAT Gratitude is a 501(c)(3) nonprofit group formally established in 2020 in South Florida. Initially based as a motion in 2014, MONAT Gratitude companions with modern nonprofit organizations in communities all over the world that help efforts underneath its three pillars: households, kids, and training. Leveraging a world community of group leaders, MONAT International distributors, and partnerships with native organizations, MONAT Gratitude champions significant group service throughout the globe – bringing to life the inspiration’s international imaginative and prescient with an area impression within the US, Canada, the UK, Eire, Poland, Lithuania, Spain, and Australia.

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