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KISS Merchandise Launches New Magnificence-Targeted Platform to Encourage & Empower


PORT WASHINGTON, NY, Oct 26, 2022 /PRNewswire/ — KISS Merchandise, Inc. is thrilled to announce the launch of BEAUTIFY.TIPS, a brand new digital vacation spot devoted to all issues magnificence. What’s hip, what’s taking place, what’s new, what’s subsequent…the net magnificence journal touted as ‘Your New Information to Attractive’ options the most recent ideas, tips, and tendencies to assist magnificence lovers in any respect ability ranges DIY their finest life. Protection consists of all merchandise, all manufacturers throughout magnificence, to satisfy the wants of in the present day’s discerning and various magnificence client.

KISS is a world chief in skilled high quality magnificence merchandise and coverings, with iconic manufacturers bought in over 100 nations worldwide. Empowering magnificence fans to “Convey the Salon Residence” has been the KISS mission since 1989, and the launch of their new, standalone web site takes the model’s cutting-edge innovation and unwavering dedication to ethics, integrity, and excellence to the subsequent degree.

To guide BEAUTIFY.TIPS, KISS has named Janene Mascarella as editor-in chief. Janene brings 20 years of expertise as a magnificence and life-style journalist. Her work by Ella has appeared in top-tier magazines, newspapers, and on-line retailers akin to Glamour, Cosmopolitan, Self, USES As we speak, Parade, Ladies’s Well being, and Previous to becoming a member of KISS, Janene was BELLA Journal’s Magnificence Director, the place she oversaw magnificence content material throughout print and digital for 11 years.

Janene’s substantive information of the business, relatable on-camera appearances, huge media and publishing expertise, and unparalleled ardour for magnificence merchandise makes her appointment as editor-in chief of BEAUTIFY. TIPS by KISS the proper match. She’s going to use her decade-long magnificence editor experience and artistic spark to supervise all expressions of the positioning’s regular stream of multimedia content material, which incorporates ideas & tendencies, information & critiques, movies & tutorials, guides & quizzes, spotlights & interviews, and extra .

“KISS has been my go-to nail and lash model (each personally and professionally) for a few years, and I am past thrilled to affix the corporate and construct a spot the place magnificence lovers in any respect ability ranges can discover confidence, dialog, and group,” says Janene Mascarella. “I’ve spent the final decade as a magnificence editor, and this subsequent chapter of my profession is really a dream come true. My aim is to empower and encourage readers one BEAUTIFY tip at a time.”

As edgy as ‘the siren eye’ and acquainted because the French mani, BEAUTIFY. TIPS will have a good time magnificence as the last word type of self-expression, promote physique positivity, and champion glam for all. From demystifying hair spray holds, to TikTok tendencies value making an attempt, knowledgeable ideas from superstar make-up artists, or the last word trend nail edit, Janene and her workforce of writers and content material creators will serve in the present day’s discerning and various magnificence client in the hunt for inspiration, recommendation, and trust-worthy product suggestions.

“As a world magnificence chief, the launch of BEAUTIFY.TIPS is an ideal new enterprise for KISS Merchandise. It will likely be the go-to vacation spot for the extremely concerned magnificence client interested by staying in-the-know. The platform will give attention to all classes throughout the wonder house and grow to be an indispensable supply of knowledge, training, and inspiration.” – Annette DeVita-GoldsteinSVP International Advertising and marketing, KISS Merchandise, Inc.

For extra info, please go to www.Beautify.Suggestions

About KISS
KISS is the world’s main producer and distributor of trend nails and is the market chief in each trend nails and false eyelashes within the US KISS affords modern, accessible, straightforward to make use of, salon-quality magnificence merchandise together with trend nails, false eyelashes, colour cosmetics , hair styling instruments, hair care, hair equipment and extra. KISS brings the great thing about the salon and the ability of self-care residence for all folks. KISS merchandise can be found at mass and drug retailers nationwide. For extra info go to

Welcome to your new information to attractive! Powered by KISS, BEAUTIFY.TIPS is the latest on-line magnificence vacation spot that includes every part you must DIY your most stunning life. The positioning’s regular stream of top-notch content material delivers recommendation and inspiration from main specialists, influencers, and business insiders, serving as a one-stop supply for the most recent and best magnificence ideas, tips, and tendencies. Classes embody nails & lashes, hair & skincare, trend & model, make-up & instruments, and extra – inside the KISS portfolio and past – to assist readers navigate the ever-expanding beauty-verse. For extra info go to www.Beautify.ideas.

About Janene Mascarella
Janene Mascarella holds the solutions to all of your burning magnificence questions. Her work by her has been printed by quite a lot of top-notch titles and media retailers akin to The Washington Put up,, Cosmopolitan, Self, Glamour, Well being, Cooking Mild, Ladies’s Well being, USES TODAY, Hamptons Journal, Client Stories, ShopSmart, Trendy Girl, Girl’s Day, Parenting, Customers Digest, Dad and mom, Household Circle, Babytalk, Weight Watchers, Working Mom, Fodor’s Journey, CBS Information, Store And so on., Style Of Residence, PureWow, and lots of others. She was magnificence director of BELLA Journal for over a decade, trend editor Luxurious Residing Journal, and a frequent magnificence & life-style contributor for

SOURCE KISS Merchandise, Inc.


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