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Kidscreen » Archive » How Alma’s Method and Rosie’s Guidelines are celebrating Latin tradition


Producers cannot afford to disregard the Latin American and Hispanic market, with nearly 18 million children within the US alone who need to see their cultures represented on display screen.

Reveals that talk to these viewers may also have extra common enchantment, break down age boundaries and promote cultural range.

However the place do you begin with this type of content material? In keeping with Alma’s Method (pictured) head author Jorge Aguirre and PBS KIDS execs Adriano Schmid and Tommy Gillespie, the bottom line is capturing the nuances of greater than only a single Latino tradition.

Alma’s Method (65 x half-hour) is geared toward youngsters ages 4 to 6 and follows a Puerto Rican lady within the Bronx who experiences many points of Latin tradition, equivalent to celebrating Christmas Eve and getting ready conventional meals. Sonia Manzano (sesame avenue) is the creator of this 2D-animated sequence co-pro from Fred Rogers Productions and Pipeline Studios.

The present had a stellar launch final 12 months on PBS KIDS, the place it ranked because the top-rated and most-streamed PBS KIDS sequence throughout its premiere week, in line with the corporate. Since then, the Alma’s Method model has expanded with three video video games that usually make it a top-10 performer on the pubcaster’s digital platforms.

Jorge Aguirrehead author and an govt producer on Alma’s Method, says the sequence appeals to children and households as a result of it respects the truth that Latinos aren’t a “monolith.” Latinos are proud to see their tradition represented intimately on display screen as a result of the distinctions between their communities usually are not made within the media, says Aguirre.

One of many regional variations the present demonstrates is phrase utilization. Within the episode “New Neighbors,” for instance, Alma discovers that her Puerto Rican household de ella makes use of totally different phrases for “nice” than her de ella new neighbor Beto, who’s Mexican-American.

reveals like Alma’s Method additionally break down age boundaries, Aguirre provides. The sequence has obtained constructive evaluations from younger folks, adults and grandparents, who’re all interested in it as a result of they will see their flag or hear their slang.

Trying forward, Aguirre says he’s engaged on new episodes that may deepen the connection between Alma and Beto, and present the variations between Puerto Rican and Mexican-American cultures.

One other present focusing on the Latino market is Rosie’s Guidelines (pictured), which is seeking to obtain related reputation following its launch this fall on PBS KIDS.

The 2D-animated preschool sequence (40 x half-hour) stars a six-year-old Mexican-American lady from the Texas suburbs. In every episode, Rosie learns about social research ideas at a preschool degree, together with neighborhood, economics, authorities and historical past. 9 Story Media Group and its animation studio, Brown Bag Movies, are producing the present.

PBS KIDS content material VP Adrian Schmid and senior director of present sequence Tommy Gillespie say content material like Rosie’s Guidelines and Alma’s Method is important as a result of it teaches preschoolers about cultural range and empathy.

In addition they have international enchantment. Whether or not or not children share the identical background because the protagonists, all viewers can profit from studying concerning the necessary function {that a} character’s tradition performs in shaping their persona, in line with Gillespie and Schmid in a joint assertion. And when youngsters from underrepresented communities see constructive portrayals of themselves within the media, “it has a measurable affect on their shallowness and long-term success in class and life.”

The PBS KIDS execs say grounding the characters in a nuanced tradition makes them extra complicated, including that they plan to develop extra content material that celebrates totally different points of Hispanic life. “No single program will be capable of mirror the vast range of experiences and backgrounds lived by all youngsters within the US.”


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