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Iris Apfel and Ciate London’s Colourful Make-up Collab – WWD


Iris Apfel could have celebrated her a hundred and first birthday, however the fashion icon exhibits no indicators of slowing down.

Her latest mission: a make-up collaboration with Ciaté London.

Consisting of eight inventory retaining models — together with two eye shadow palettes, three lipsticks, nail wraps and a collectible bag — the gathering launched solely at Nordstrom on Sept. 29.

“Magnificence is within the eye of the beholder — you do what makes you are feeling stunning and the way you need to categorical your self that day. I really like placing on make-up,” Apfel stated. “It is a part of how I categorical myself, together with style — I placed on my shiny lipstick and I really feel assured in myself.”

For Ciaté, the gathering builds on its historical past of buzzy collaborations. The model has performed collections with everybody from Jessica Rabbit to Miss Piggie. “We at all times need to affiliate ourselves with empowering people and expertise,” stated Charlotte Knight, the chief govt officer and founding father of Model Company London, Ciaté’s mother or father firm. “For us, it is greater than slapping some IP on high of a watch shadow palette. They’ve to face for one thing.”

Knight stated she retains a “want record” for collaborations, and that Apfel has been on it for the final 5 years. “She is completely iconic. Her creativeness of her is infinite, ”Knight stated. “She has a timeless style about her and she or he is really unforgettable. If we will all develop outdated gracefully and be somewhat bit Iris, I believe we now have succeeded at life.”

The merchandise replicate Apfel’s audacious strategy to fashion and Ciaté’s no-holds-barred strategy to magnificence was one of many issues that attracted her to the model. “Charlotte is not afraid to mess around with shiny, daring colours. I actually discovered the collaboration scrumptious. It was a lot enjoyable,” Apfel stated. “I loved exploring completely different textures and colour shades for lipsticks and the attention shadows. The world is a really grey place and I wished to do a cheerful, joyful assortment.”

The gathering comes at an auspicious time for Model Company. Along with Ciaté, which can be offered in Douglas in German, Mecca in Australia, Tmall in China and numerous e-commerce websites within the UK, its roster consists of Pores and skin Proud skincare, and Lottie London, a Gen Z-focused make-up model.

Whereas Ciaté’s lip enterprise took successful throughout COVID-19, its Dewy Assortment of complexion merchandise infused with therapy properties has resonated with customers. Trade sources estimate manufacturers gross sales at $17 million, a determine Knight declined to touch upon.

Lottie is offered in about 1,000 doorways, together with Walmart and Ulta Magnificence, and might be increasing to Walmart and Liverpool in Mexico later this yr.

“There’s lots of vibrancy again within the colour market,” Knight stated. “It was difficult through the pandemic, however we individuals eager to unleash their creativity once more and have that second of self-love.”

Lottie’s merchandise are priced beneath $10, which Knight believes is a plus within the present financial atmosphere, and she or he’s additionally centered on multifunctional formulation.

“Multitasking merchandise is one thing persons are going to be main into an increasing number of as they’re tightening their belts with inflation,” she stated. “I additionally suppose customers will turn out to be extra loyal to the manufacturers they love. You may not be so keen to splurge on new manufacturers that you have not examined earlier than, however you’ll double down on the manufacturers you’re keen on.”

By way of challenges — provide chain points are nonetheless problematic, notably with the continued lockdowns in Asia and ever-rising freight prices.

Nonetheless, the corporate continues to broaden, with skincare — a comparatively new class for Model Company — a brand new focus. “Over the subsequent six months, we will proceed to broaden classes,” Knight stated. “Our platform is targeted on the message — be pleased with who you’re.

“We need to assist the youthful era who’ve grown up on social media and are continuously evaluating themselves to unrealistic magnificence beliefs,” continued Knight, who has a 17-year-old daughter. “We would like Pores and skin Proud to assist this era be extra accepting of who they’re.”

That is a message that resonates deeply with Apfel, who stated she typically describes herself as “the world’s oldest residing teenager.”

“I’m very curious and like to proceed at all times studying,” she stated. “This retains my vitality ranges excessive.”

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