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Fluellen Cupcakes hoping to learn from Mavs Enterprise Help Program

  • BUSINESS

Dallas businessman Keith Fluellen was on the Web lately, and he got here throughout one thing that can doubtless change his life ceaselessly.

What Fluellen stumbled upon was a narrative discussing the Mavs Enterprise Help program and all of its precious advantages. Launched firstly of the 2022-23 NBA season, this system helps 100 various entrepreneurs and small enterprise house owners who discuss with North Texas as their residence.

The Dallas Mavericks partnered with The Lonely Entrepreneur to empower the enterprise house owners in this system with entry to the assist, instruments and data they want to be able to succeed as a part of the Mavs Enterprise Help program.

Fluellen, the proprietor of Dallas-based Fluellen Cupcakesstated that is the kind of program he is been trying to find to boost his enterprise, which is positioned within the coronary heart of downtown Dallas.

“I got here throughout it on the Mavs’ web site, as a result of not solely am I a Mavs’ fan, I am additionally a season ticket holder,” Fluellen stated. “I noticed that they have been giving this chance to native companies — and I simply need assistance to determine if you are going to compete with the sprinkles and the Tiff’s Treats — that I wanted to get the correct individuals behind me to broaden and develop my enterprise.

“It is an incredible program. What the Mavericks are doing is that they’re leveling the taking part in subject.”

Fluellen sat down with Mavs.com to debate his enterprise and the benefits of being part of the Mavs Enterprise Help program.

flowenMavs.com: What’s your ideas on the Mavs reaching out and providing this program?

Keith Fluellen: I might say a giant thanks and appreciation, as a result of everyone knows what (Mavs governor) Mark Cuban is doing with the drug program, with the ability to get the insurance coverage for prescribed drugs. You sort of know who individuals are by their hearts. The Mavericks, they’re supporting the neighborhood. You recognize they care concerning the neighborhood, so I might say a giant thanks as a result of there are lots of companies right here — professional groups — and you’d by no means, to at the present time, see something like that.

Mavs.com: What do you suppose makes this program so distinctive?

flowen: What makes this distinctive is that this program isn’t a handout. It isn’t like we will take the poor minority-owned companies and assist them. It isn’t about that. That is about serving to individuals who labored exhausting and put themselves in place and ought to be farther than they’re with their enterprise, however due to their ethnicity or race we do not get the identical alternatives to develop our enterprise. Nobody is making an attempt to join one other stimulus test. We simply need the identical alternative that the opposite companies have.

What this program goes to do is give an individual who graduated from faculty — who additionally labored for giant companies and who’s an actual property dealer/investor — a possibility to construct Fluellen Cupcakes right into a sprinkles or to Tiff’s Treats.

It is extra than simply being somebody who put an indication on the door. It’s a must to have the training and the data to run a enterprise. I’ve finished that as a result of I graduated from faculty. However whenever you personal a enterprise and also you’re on the market making these choices by your self, you’re the lonely entrepreneur. So, what the Mavericks are doing is giving me a possibility to speak to advertising and marketing corporations, CPA corporations and individuals who personal retail shops to let me know you are not alone and these are the issues it’s good to do that can assist you get to the nextlevel.

Mavs.com: How did you begin your cupcake enterprise?

flowen: I began the cupcake enterprise again in 2011 as a result of I got here throughout a possibility to assist a cupcake store at Frisco Sq.. The house owners requested me to search for house, and I did that as an actual property dealer. I acquired to know the bakers within the enterprise, as a result of I used to be serving to themflowen search for new places. And what I discovered was after they went out of enterprise, the chance got here to buy their retailer and re-open it, so that is what I did.

So, I have been working the cupcake store since 2011 sort of as a aspect enterprise, as a result of I’m an actual property dealer and I work accounting jobs. However lately I understand that I have to take the enterprise somewhat extra critical. Going by the pandemic and the riots and virtually going out of enterprise coming by Covid, it made me understand the chance that I’ve with this enterprise and the duty to develop this enterprise so I can depart this generational wealth to my children and my grandkids.

Mavs.com: What’s your academic background?

flowen: I used to be born within the tasks — the Cochran Gardens (public housing) tasks — in St. Louis. I graduated from Beaumont Excessive Faculty in St. Louis and went to UT-Dallas. I went on to work at block buster — the unique block buster – and I got here right here to Texas and I labored my manner as much as retailer supervisor. After which I ended up saying, ‘Hey, I’ve acquired to return to high school, as a result of they don’t seem to be going to advertise me with out a diploma.’ So, I went again to high school and graduated from UT-Dallas.

Mavs.com: What’s your impressions of The Lonely Entrepreneur program?

flowen: The Lonely Entrepreneur is a enterprise platform that the Mavericks are offering to individuals without charge. This chance by The Lonely Entrepreneur program is superb. Interval. Due to the kindness of the Mavericks giving us this chance, it should give us the chance to judge our enterprise and get it proper to ensure that us to realize our targets, whether or not that be increasing, franchising, and many others.

Being the lonely entrepreneur, which is what I’m, you are by your self making these choices. You are not an organization. When somebody calls in sick, I’ve to go work the shop and order provides similar to everybody else. However The Lonely Entrepreneur program provides you instruments to get your small business higher, and I am grateful that they are providing this program.

Mavs.com: What’s your long-range aim on your firm?

flowen: I’ve finished every little thing to earn the correct to broaden Fluellen Cupcakes. My aim is to place them in American Airways Middle, so we will see how properly this program works.

I am on the verge of constructing a retailer in Frisco and it should be critically essential that I do it in another way. I have to construct a crew, as a result of Luka (Doncic), he cannot win by himself. You want some gamers round you. If I’ll go to the Western Convention Finals with sprinklesI’ve acquired to have a crew round me.

Twitter: @DwainPrice

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